Email marketing software offer unparalleled services when it comes to digital marketing.
The programs can help to significantly improve your brand’s level of awareness. Besides that, they can help to generate more leads.
This consequentially leads to more sales and growth.
Top 3 Email Marketing Services in Australia
- Aweber – Best Service Overall
- GetResponse – Best For Non-Profits
- ConvertKit – Best For Advanced Users and Brands
1. Aweber
It’s the top email marketing software in Australia. Even though Aweber looks simple, its effectiveness is heavily based on its functionality. It’s reliable and users are certainly guaranteed better deliverability. With its AI-Powered design, you can easily create different smart functionalities.
Create
These are the features that allow you to create different functionalities that can result in more leads. They include:
- The smart designer: an assistant that helps you to automatically build branded email templates
- Prebuilt template library: it allows you to quickly get started
- Drag and drop landing page and email designer: you can use it to create custom emails as well as landing pages. You don’t need to write even a single line of code to do this.
- Campaign marketplace: effectively import pre-built campaigns that can lead to high performance
- Campaign automation: ideal for sending automated emails that are personalized
Deliver
These are the features that help to ensure that you are working based on your set goals. They mainly include prebuilt analytics and reports. With these features, you can easily analyze your marketing campaign results thanks to the prebuilt library where you can easily access marketing analytics and reports.
Grow
The goal of any business is to grow and make profits. Aweber has tools that can help your business grow and they include:
- Simplified list management: it allows you to easily manage your email list subscribers. This way, you will be easily sending the right people content at the right time.
- Free migration services: you can easily migrate your email subscribers’ list from any platform to Aweber.
- Integrated sign-up forms: you can use it to quickly grow your email subscriber’s list. It should be noted that these signup forms can easily be placed anywhere.
Aweber Australia Pros
- Provides ease of use
- Comes with a broad range of templates
- Extensive support options and integrations
Aweber Australia Cons
- Some templates look outdated
- Impossible to include or exclude multiple segments at once
2. GetResponse
It’s among the most sought-after software for email marketing. This is an online platform that allows you to get more leads and grow gradually but significantly. GetResponse is powerful yet simplified too that you can use to create pages, send emails, and automate your marketing.
Being one of the first services to offer complete webinar solutions for marketing, it’s definitely a great solution for email marketing enthusiasts. Overall, it leads to improved results thanks to its high deliverability and response rates.
Design Features
Some of the features that make GetResponse stand out include:
Intuitive Design for Email Delivery
This software allows you to create beautiful emails within minutes. It comes with a drag-and-drop creator that lets you to easily design and send stunning emails in just a few clicks. For efficiency, there are features such as:
- Layout and sections area to create the message
- View setup plus scheduling details
- Preview designs for mobile and desktop users
- GIFs and free-stock pictures
Marketing Automation
It allows users to easily deliver great customer experience in an automatic way. With this visual marketing automation tool, anyone can bring their best customer ideas into life. This is a tool that you can customize to meet your needs. Besides that, the automation feature will always grow with your needs.
You can use it to schedule and send personalized emails. Take actions based on pre-selected conditions or even filter the subscribers for more precise targeting. This way, you will be able to sell more and use the least effort.
Flexibility
This software is ideal for both small and big brands. Whether you are a beginner who has just ventured into email marketing or an established brand with a good reputation, this is a software that’s highly versatile. As a result, it helps to effectively cater to different consumer needs. Some of the brands that use GetResponse include:
- Carrefour
- Ikea
- Zendesk
- Stripe
- Revolut
GetResponse Australia Pros
- Simple and easy to use
- Its webinar functionality is simply excellent
- Flexibility in data segmentation
- Great analytics
GetResponse Australia Cons
- It doesn’t have effective responsive forms for mobile
3. ConvertKit
It’s one of the best email marketing software in Australia. ConvertKit has distinguished itself by creating an effective building audience for creators. It allows you to share what you love and easily connects with your subscribers. This way, you will be in a better position to grow your business.
Free landing pages
as an online content creator, ConvertKit definitely understands that you have big ideas. And to get them out into the world, you can efficiently do this with landing pages. That’s why this software comes with free and well-designed landing page templates. So, if you want to start by gathering email addresses before building a website, you can conveniently use this software.
Email Automation
Quickly build a path for your treasured email subscribers with ConvertKit’s marketing automation. You can use them to:
- Customize the subscribers’ content
- Create unique and powerful automated funnels
- Send targeted content
- Segment your audience
Integrations
This software features integrations that enhance efficiency and they include:
- Shopify: an e-commerce platform for online shopping
- Teachable: helps users to create and sell online courses
- Crowdcast: a platform for live-streaming and hosting webinars
Email Design
This feature allows you to quickly create simple and beautiful emails. Generally, this feature gives you an opportunity to create emails that effectively deliver the message and lead to higher conversion rates. It helps to declutter the content and menu bars, you can add instant images and clickable CTAs.
ConvertKit Australia Pros
- Customizable landing templates
- Simple and easy to use
- Reliable with a good user experience
ConvertKit Australia Cons
- The integrations are restricted
- Quite expensive
How to Choose the Right Email Marketing Software
There are numerous types of email marketing software. If you are in Australia, you will find that this sector is quite diverse and choosing one can be quite complex. However, there are some specific features that can help you choose the best email marketing software and they include:
Apps and Integrations
A good email marketing software should provide flexibility. This means that it should be compatible with different apps and integrations. This way, you will be able to effectively grow an audience by easily pulling premium customer data.
The resulting effect is that you will be able to use turnaround this data and use it to create targeted emails. Understand that apps and integrations usually offer valuable insights including:
- Type of demographics
- Consumer preferences
- Current consumer trends
- Purchase history
Some of the best apps and integrations include:
- Shopify
- Magento
- Salesforce
- WordPress
- Google Analytics
A/B Testing
This feature is also known as split testing emails campaigns. In case you frequently run conversion campaigns that contain transactional emails, then you need to find an email marketing software that is designed with this functionality.
A/B Testing allows you to quickly run multiple campaigns side by side in order to determine which one will yield better returns. For instance, you can create two emails with different subject lines. an email with subject line A can be sent to group A while an email with subject line B can be sent to group Bathes way, you can monitor how these two different groups and then choose the most effective one.
The best email marketing software usually have A/B testing features such as:
- Variation in subject line
- Body content
- Layout
- Personalization
- Specific offers
- Call to action
Drag and Drop Functionality
Modern email marketing software are made with enhanced functionalities. Generally, they are made to enhance ease of use, leading to efficiency. The drag and drop feature is effective for the creation of beautifully designed emails.
With just a click, you can build several functionalities such as a spacer, divider, add text, create a button, etc. Besides that, the best software usually come with quality pre-built templates. This allows users to quickly tweak and improve their brands’ guidelines without the need to write codes.
Customizable Sign-up Methods
We are generally used to opt-in forms when we click websites or a subscription option during checkout. While this seems to be generally great, it also means that you are losing important opportunities to gain manful subscribers.
An email marketing software with a customizable sign-up method is important during current times. The content creation sector is highly competitive and, therefore, you need something that can help you stand out from the rest. A good marketing software should offer a wide range of customizable options of sign-up forms including:
- Social media tabs
- Mobile opt-ins
- Footer opt-in forms
- Sidebar opt-ins
- Lightbox pop-up opt-ins
- Sign-up button for social media applications such as Facebook
- Exit-intent popups
- A general kind of landing page that links to other places
Campaign Insights Feature
In most occasions, marketers mainly love to use click-through rates and open rates. Meanwhile, they tend to ignore other important metrics that would lead to better campaign insights. Well, this is usually facilitated by email marketing software that fails to provide effective marketing insights.
If you want to effectively understand how your campaign will perform or has performed, then you have to choose a software that offers campaign or subscriber insights. For every campaign you release, you should be able to easily track it, monitor, and find new techniques to enhance the level of effectiveness. Subsequently, this usually leads to growth which is an important aspect in content creation.
If you want a software that will guarantee you comprehensive monitoring and reviewing insights, then it should be able to deliver the following key metrics:
- Inbox placement
- Bounce rates i.e. soft or hard bounces
- Earnings per mail or per click
- Delivery rates
- Individual contact activity
- Forward or unsubscribe rate
- Quality of email engagement
Note: a software that offers comprehensive campaign insights with verifiable data is worth investing in. content creation is highly competitive in Australia. So, if you want to stand out from the crowd, then you need something that can help you improve your overall campaign.
Marketing Automation
Rather than go through most things manually, a good email marketing program should have a marketing automation feature. This is sometimes referred to as the set-it and forget-it technology. With such functionality, you can create a customized journey for each customer. For instance, this would mean that every action the subscriber will take will be personalized based on their needs. It could be an action such as making a product/service purchase. Besides that, it could be signing up for sales, new product releases, etc.
The benefit of marketing automation is that everything gets streamlined to enhance the rate of subscriber engagement. Automated actions can be used to trigger extra and relevant emails that help to ensure that the subscriber is always engaged or active.
24/7 Customer Support
User support is a critical aspect that a good email marketing software should have. Technical glitches can occur at any time and it’s important to sort out such issues as soon as possible. Generally, it’s advisable that you choose a provider who will give you the get of help you need.
Picking the Best Software
Generally, you need a program that will help you grow your mailing list and reach a wider audience. Basically, your top considerations for a good email marketing software should be a tool with features that:
- Enhance e-commerce optimization
- Provide different automation options
- Easily customizable for a personalized effect
- Scalability features that will lead to future growth
- Reliable to use at all times
- Effectively fits your budget
- A versatile support system that’s readily available
Even though there are numerous types of email marketing software, the best ones will support your eCommerce and enhance scalability. So, ensure that you choose something that will work for your business. The above-mentioned factors can help you choose a program with premium capabilities. This way, you will end up executing the perfect business strategy.