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Facebook Statistics Australia


Average Daily Facebook Users in the World 1.79 Billion
Users with Daily Facebook Stories Globally 300 Million
Facebook Users who earn High Income through their Pages 74%
Facebook users who have access on their Mobile Phones 98.3%
Number of Facebook Ads in 2020 in Australia monthly 21
Average Australian active Facebook Users 16 Million
Percentage of Active Facebook Users in Australia 64%
Total Population of the Australian People 25 Million

facebook statistics Australia

Facts and Figures

  • Roughly 1.79 Billion users always visit Facebook daily.
  • Facebook is the 3rd most visited site globally.
  • Facebook is 3rd from YouTube and Google.
  • Facebook is the 5th most downloaded application in the Google Play Store.
  • Facebook Messenger is the fourth application that is downloaded in the Play Store.
  • Facebook is 17 years old.
  • The highest traffic of Facebook mainly occurs at midday on Wednesdays and Thursdays.
  • 88% of most Facebook users are for connecting with family and friends.
  • 53% of Facebook users’ adults do not know newsfeed display posts.
  • There are 300 Million users who have daily Facebook stories.

2020 Review

  • 7.5 Million people mentioned in the Facebook daily, especially during the death of George Floyd regarding the Black Lives Matter
  • Beirut is among the 20 most mentioned subjects in Australia in the year 2020.
  • Dr Catherine Barrett had 562,000 followers in Australia due to the Kindness Pandemic in the year 2020.
  • Local Austalia businesses created new groups with over 10 Million followers by March 2020.
  • In the past three months, over 47 Million people supported Small Businesses in Australia.
  • Facebook live views and Instagram doubled during the lockdown in Italy.
  • Over 50% of Australians turned into fitness classes while connecting with local artists and others globally.
  • The Vice President of the US, Kamala Harris, was mentioned more than 10,000,000 in one day through a Facebook page during the selection process.
  • Kobe Bryant topped in discussion during his tragic passing.
  • Facebook was also the most used social media platform during the COVID-19 Pandemic.
  • Ginsburg Ruth Bader was a feminist icon who was commemorated with over 6 Million posts on the Instagram and Facebook page with a hashtag of #Restinpower
  • There have been over 2.6 million people who have raised above $87 Million using Facebook Fundraiser in the year 2020.
  • The 2.6 Million people have a dire need of animal protection, ocean clean up among others.

Facebook Audience Statistics

  • There are over 74% of Facebook users who earn a high income.
  • Notably, there are roughly 75% females on Facebook, with 63% being male counterparts.

Users on Facebook Percentage Grouped with Age Bracket

  • People who are aged between 13 and 17 years represent 51% of the Facebook users.
  • The ones that have 18 years and 29 years represent 79% of Facebook usage.
  • Between 30 and 49 years, people represent 79% of Facebook usage.
  • On the other hand, people between 50 and 64 years of age represent 68%.
  • However, the ones that have over 65 years old represent 46% of the Facebook users.

Facebook Users Locations

  • Most of the Facebook users mostly live in urban areas, with a percentage of 73%.
  • Suburban dwellers follow with 69% in the usage of Facebook using.
  • Lastly, 66% of rural people use the Facebook application.

Facebook Users in 2020 October by Highest Number per Country

  • 10% of users live in Canada or the US
  • The Asian-Pacific Facebook users have nearly 41.3% that are monthly active in Facebook usage.
  • 41.3% are active users of Facebook usage.
  • Other countries that have the highest numbers include India, with over 310 Million by the year 2020.
  • The USA had 190 Million Facebook users in the year 2020.
  • Indonesia had 140 Million Facebook users in the year 2020.
  • Brazil had 130 Million Facebook users in the year 2020.
  • Mexico had 92 Million Facebook users in the year 2020.
  • The Philippines country had 81 Million Facebook users in the year 2020.
  • Vietnam had 65 Million Facebook users in the year 2020.
  • Thailand had 50 Million Facebook users in the year 2020.
  • Egypt had 44 Million Facebook users in the year 2020.
  • Whereas Bangladesh had 39 Million Facebook users in the year 2020.

Advertising Statistics on Facebook

  • There have been over 2.14 Billion people who have reached through ads.
  • In the year 2020, between July and September grew by 45 Million with a 2.2%.
  • Notably, 35% of the Australian people are aged 13 years or over through Facebook ads.
  • The Facebook users who have the account make 43% female and 57% male in Australia.
  • Most women are likely to click Facebook ads between 35 and 65 years with a commercial prosperity platform.
  • The top 5 countries with great advertising reach areas include India, the US, Indonesia, Mexico, Brazil, when the Australian country did not make it to the top 20 in the list.
  • The average number of clicks on the Facebook app in Australia count to 23 monthly.
  • The worldwide clicks count at 12 ads monthly on the Facebook application.
  • Notably, any Facebook click in Australia is $1.72.
  • However, the price has been on the decrease from 2019 with a 6% figure.
  • The impression of the Facebook Ads created increased by 37% in 2019.
  • The male advertising audience reaches 19% for the ones that have years between 25 and 34 years.
  • However, the female counterparts reached 13% in 2019, with people between 25 and 34c years.
  • Notably, the global advertising audience in the Facebook platform has hit 13% of females who are aged between 25-34 years old.
  • Besides, 56.4% of the Facebook users who have ads are English-speaking people.
  • 48% of Facebook users come from the US and Canada, which greatly impacts the economy.
  • Around 21 Facebook Ads are experienced in the country of Australia monthly.
  • 58% of marketers will use Facebook Ads in the next 12 months.
  • 50% of the marketers’ plan shows that Facebook ads are on the rise concerning organic activities.
  • However, the trend has been on the decline in the past two years as it was standing at 62%.
  • The research also shows that Facebook Ads are lightweight, with a percentage of 75.

Device Statistics for the Facebook Application

  • Roughly, there are 98.3% of Facebook users have access to their mobile phones.
  • 79.9% of the users access the app through their phones.
  • 1.7% uses desktop computers to access the Facebook application.
  • 18.5% of the users on Facebook make it through using their phones and computers.
  • 80.5% uses Android to access Facebook applications as a way of communication.
  • 14.3% access their Facebook accounts through the use of IOS devices.
  • 5.1% of the Facebook Users consistently access the platform using other undefined devices.
  • However, 94% of the required ad revenue always comes through phone usage.
  • Notably, 6% of the ad revenue is always through desktop applications that people have installed on their machines.

Facebook Benchmark Statistics

  • The page likes on Facebook have increased by 0.12% in the year 2020.
  • The post reach as compared to the page likes is at 7.01%.
  • However, the organic reach against page likes is 5.17%, while the pages that use paid media stand at 26.9%.





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