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Facebook Statistics Australia

Highlights

Average Daily Facebook Users in the World 1.79 Billion
Users with Daily Facebook Stories Globally 300 Million
Facebook Users who earn High Income through their Pages 74%
Facebook users who have access on their Mobile Phones 98.3%
Number of Facebook Ads in 2020 in Australia monthly 21
Average Australian active Facebook Users 16 Million
Percentage of Active Facebook Users in Australia 64%
Total Population of the Australian People 25 Million

facebook statistics Australia

Facts and Figures

  • Roughly 1.79 Billion users always visit Facebook daily.
  • Facebook is the 3rd most visited site globally.
  • Facebook is 3rd from YouTube and Google.
  • Facebook is the 5th most downloaded application in the Google Play Store.
  • Facebook Messenger is the fourth application that is downloaded in the Play Store.
  • Facebook is 17 years old.
  • The highest traffic of Facebook mainly occurs at midday on Wednesdays and Thursdays.
  • 88% of most Facebook users are for connecting with family and friends.
  • 53% of Facebook users’ adults do not know newsfeed display posts.
  • There are 300 Million users who have daily Facebook stories.

2020 Review

  • 7.5 Million people mentioned in the Facebook daily, especially during the death of George Floyd regarding the Black Lives Matter
  • Beirut is among the 20 most mentioned subjects in Australia in the year 2020.
  • Dr Catherine Barrett had 562,000 followers in Australia due to the Kindness Pandemic in the year 2020.
  • Local Austalia businesses created new groups with over 10 Million followers by March 2020.
  • In the past three months, over 47 Million people supported Small Businesses in Australia.
  • Facebook live views and Instagram doubled during the lockdown in Italy.
  • Over 50% of Australians turned into fitness classes while connecting with local artists and others globally.
  • The Vice President of the US, Kamala Harris, was mentioned more than 10,000,000 in one day through a Facebook page during the selection process.
  • Kobe Bryant topped in discussion during his tragic passing.
  • Facebook was also the most used social media platform during the COVID-19 Pandemic.
  • Ginsburg Ruth Bader was a feminist icon who was commemorated with over 6 Million posts on the Instagram and Facebook page with a hashtag of #Restinpower
  • There have been over 2.6 million people who have raised above $87 Million using Facebook Fundraiser in the year 2020.
  • The 2.6 Million people have a dire need of animal protection, ocean clean up among others.

Facebook Audience Statistics

  • There are over 74% of Facebook users who earn a high income.
  • Notably, there are roughly 75% females on Facebook, with 63% being male counterparts.

Users on Facebook Percentage Grouped with Age Bracket

  • People who are aged between 13 and 17 years represent 51% of the Facebook users.
  • The ones that have 18 years and 29 years represent 79% of Facebook usage.
  • Between 30 and 49 years, people represent 79% of Facebook usage.
  • On the other hand, people between 50 and 64 years of age represent 68%.
  • However, the ones that have over 65 years old represent 46% of the Facebook users.

Facebook Users Locations

  • Most of the Facebook users mostly live in urban areas, with a percentage of 73%.
  • Suburban dwellers follow with 69% in the usage of Facebook using.
  • Lastly, 66% of rural people use the Facebook application.

Facebook Users in 2020 October by Highest Number per Country

  • 10% of users live in Canada or the US
  • The Asian-Pacific Facebook users have nearly 41.3% that are monthly active in Facebook usage.
  • 41.3% are active users of Facebook usage.
  • Other countries that have the highest numbers include India, with over 310 Million by the year 2020.
  • The USA had 190 Million Facebook users in the year 2020.
  • Indonesia had 140 Million Facebook users in the year 2020.
  • Brazil had 130 Million Facebook users in the year 2020.
  • Mexico had 92 Million Facebook users in the year 2020.
  • The Philippines country had 81 Million Facebook users in the year 2020.
  • Vietnam had 65 Million Facebook users in the year 2020.
  • Thailand had 50 Million Facebook users in the year 2020.
  • Egypt had 44 Million Facebook users in the year 2020.
  • Whereas Bangladesh had 39 Million Facebook users in the year 2020.

Advertising Statistics on Facebook

  • There have been over 2.14 Billion people who have reached through ads.
  • In the year 2020, between July and September grew by 45 Million with a 2.2%.
  • Notably, 35% of the Australian people are aged 13 years or over through Facebook ads.
  • The Facebook users who have the account make 43% female and 57% male in Australia.
  • Most women are likely to click Facebook ads between 35 and 65 years with a commercial prosperity platform.
  • The top 5 countries with great advertising reach areas include India, the US, Indonesia, Mexico, Brazil, when the Australian country did not make it to the top 20 in the list.
  • The average number of clicks on the Facebook app in Australia count to 23 monthly.
  • The worldwide clicks count at 12 ads monthly on the Facebook application.
  • Notably, any Facebook click in Australia is $1.72.
  • However, the price has been on the decrease from 2019 with a 6% figure.
  • The impression of the Facebook Ads created increased by 37% in 2019.
  • The male advertising audience reaches 19% for the ones that have years between 25 and 34 years.
  • However, the female counterparts reached 13% in 2019, with people between 25 and 34c years.
  • Notably, the global advertising audience in the Facebook platform has hit 13% of females who are aged between 25-34 years old.
  • Besides, 56.4% of the Facebook users who have ads are English-speaking people.
  • 48% of Facebook users come from the US and Canada, which greatly impacts the economy.
  • Around 21 Facebook Ads are experienced in the country of Australia monthly.
  • 58% of marketers will use Facebook Ads in the next 12 months.
  • 50% of the marketers’ plan shows that Facebook ads are on the rise concerning organic activities.
  • However, the trend has been on the decline in the past two years as it was standing at 62%.
  • The research also shows that Facebook Ads are lightweight, with a percentage of 75.

Device Statistics for the Facebook Application

  • Roughly, there are 98.3% of Facebook users have access to their mobile phones.
  • 79.9% of the users access the app through their phones.
  • 1.7% uses desktop computers to access the Facebook application.
  • 18.5% of the users on Facebook make it through using their phones and computers.
  • 80.5% uses Android to access Facebook applications as a way of communication.
  • 14.3% access their Facebook accounts through the use of IOS devices.
  • 5.1% of the Facebook Users consistently access the platform using other undefined devices.
  • However, 94% of the required ad revenue always comes through phone usage.
  • Notably, 6% of the ad revenue is always through desktop applications that people have installed on their machines.

Facebook Benchmark Statistics

  • The page likes on Facebook have increased by 0.12% in the year 2020.
  • The post reach as compared to the page likes is at 7.01%.
  • However, the organic reach against page likes is 5.17%, while the pages that use paid media stand at 26.9%.

Sources

https://www.statista.com/statistics/304862/number-of-facebook-users-in-australia/

https://www.genroe.com/blog/social-media-statistics-australia/13492

https://www.smperth.com/resources/facebook/facebook-statistics/

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